At Schnucks, we pride ourselves on providing our customers with a variety of products from our family of private brands. Our products are specifically created for Schnucks shoppers at prices that better suit your family’s budget. Stop by your local Schnucks to find your family’s new go-to items from our exclusive family of brands.

Get to know our brands

Select your Schnucks store to view available brands.

Schnucks is dedicated to providing you with high-quality products across the store at budget-friendly prices. With thousands of Schnucks items, there are
Surprises in Store.

Schnucks is proud to bring you Culinaria. Made with only premium ingredients and NO artificial colors or flavors.

From diapers and wipes to formula and food, you’ll find all the essentials for a happy baby and a happy budget. Stock up on all the must-haves for newborns to toddlers with Baby Basics, a line of budget-friendly products found in the Baby Aisle.

Perfect for easy-entertaining or a delectable weeknight meal, Culinary Circle products are chef-inspired culinary creations made with premium ingredients that are sure to satisfy.

For over-the-counter health and beauty needs, Equaline delivers the price and performance that makes you feel better. With products ranging from vitamins and supplements to hand soap and cotton balls, Equaline offers a broad range of products to fit your family’s needs.

Smart and savvy. Be confident you’re serving your family great-tasting food with national brand quality at a value price. From frozen fruit to paper towels, Essential Everyday has simple, affordable solutions for your family’s everyday needs. You’ll love it, we guarantee it.

Full Circle offers the best food nature has to offer, making it easy to make healthier choices. Bringing you quality products that enhance the all-around goodness of your life has been our passion for more than 10 years. Doing our part by offering best-of-nature food and eco-friendly items you can afford.

Behind every pounce, purr, tail wag or fetch is a happy pet. Our mission is to help maintain your pets’ health and well-being by offering affordable quality food, treats, toys and accessories.

Our mission to provide whole plate nutrition to help your pet thrive. Our high-quality pet food provides options that include meat, poultry and fish as the first ingredient, and is carefully blended with real, wholesome ingredients. Our line includes grain-free options specially formulated to give your furry friend everything they need to thrive.

Save big on everyday necessities. With Shoppers Value, customers can find staple items and family favorites at budget-stretching prices. Find basics for every budget across the store.

The go-to for everything your family needs. From runny noses to dinner mishaps, Simply Done has products that make your life easier.

Stone Ridge Creamery has something for every sweet tooth. Treat yourself to a variety of delicious frozen dessert items with Stone Ridge Creamery including premium ice cream, sherbet, novelties and Smart Pint, our new “better for you” ice cream — all made with only the best ingredients.

Super Chill offers a variety of quality carbonated beverages, sparkling waters and mixers that are crisp, refreshing, and full of flavor. Whether you’re looking for a classic cola, diet spritzers or sparkling water, you’ll find something for everyone.

Everything you need to soothe, comfort and nurture your baby from day one. From diapers and wipes to food and formula, we help care for your little one from tip to toe.

From first-aid to vitamins, over-the-counter drugs and beauty care, TopCare has affordable health and beauty products that are affective and affordable. Our products are tested to guarantee quality, so you can get everything you need in one shopping trip and spend more time on what matters most like taking care of your family.

Quality, value and convenience all in one bite. Wild Harvest offers a vast array of organic, gluten-free and free-from items across the store, all free from over 140 undesirable ingredients. Feel good about what you feed your family at a price that’s wildly affordable.