Schnucks offers a wide variety of value-priced products to provide you with high-quality products that save your family money. Learn more about our brand offerings.

Get to know our brands

Select your Schnucks store to view available brands.

Our namesake brand with over 2,300 items to choose from and available in nearly every department and every category in our store. The Schnucks brand promises to deliver quality and taste that rivals (or beats) the leading national brand for a cost that is 20-30% cheaper. With thousands of Schnucks items, there are
Surprises in Store.

Made from only the highest quality ingredients and containing no artificial flavors or colors (no nasties), Culinaria provides shoppers with an upgraded food experience and affordable indulgence across corner to corner of our stores. Currently with 76 items on shelf, we plan to double our assortment this year.

With an extensive assortment of cups, plates, assorted paper goods, household cleaning and laundry, Simply Done is the go-to for all of your family needs. Found in the Household section, Simply Done has over 375 products that provides the products that make shoppers’ lives easier.

From first-aid to vitamins, over-the-counter drugs and beauty care, TopCare has health and beauty products that are effective and affordable. With over 860 items located in Center Store, our pharmacist recommended and laboratory tested products will provide guaranteed satisfaction.

Full Circle Market provides organic and best-of-nature products for shoppers looking to live a healthier lifestyle. With over 350 products in categories spanning from Fresh Meat and Seafood as well as in Frozen, Dry Goods, Pantry, Dairy and Cleaning Supplies, Full Circle Market offers eco-friendly items at an affordable price.

Helping customers maintain their pets’ health and well-being by offering affordable quality food, treats, toys and accessories. With over 185 offerings including grain-free or protein-first recipes, Paws Happy Life helps the furry household members thrive.

Our mission to provide whole plate nutrition to help your pet thrive. Our high-quality pet food provides options that include meat, poultry and fish as the first ingredient, and is carefully blended with real, wholesome ingredients. Our line includes grain-free options specially formulated to give your furry friend everything they need to thrive.

Everything you need to soothe, comfort and nurture your baby from day one. From diapers and wipes to food and formula, we help care for your little one from tip to toe.

Essential Everyday offers simple and affordable solutions spanning across the entire store. With 1,700+ products in stores, Essential Everyday supports customers with all their needs priced to reflect notable savings.

Festive and flavorful, Culinary Circle enables shoppers to premium, carefully curated delights. Find Culinary Circle in over 65 delicious items ranging from Frozen, Beverages and Snacking.

Super Chill's high quality, refreshing beverages are great alternatives at a competitive price. With over 100 beverage offerings, Superchill quenches customers’ thirst.

Backed by a 100% quality guarantee, Wild Harvest offers customers with wholesome products across, Dry Goods, Pantry, Dairy and Frozen departments. With 380+ products offered in stores, customers can enjoy a range of organic, non-GMO and free from products for the whole family.

From formula to diapers, shampoos to lotions, all your little one’s needs are met with Baby Basics. Over 50 offerings help family care for their newest additions.

From first-aid to vitamins, over-the-counter drugs and beauty care, Equaline covers all the health and beauty needs for customers. With over 650 items available, Equaline is a savvy, affordable solution.

Shoppers Value provides family staples economically without sacrificing quality. With over 85 products across Center Store, Shoppers Value allows customers to get what they need at a price they can afford.

Stone Ridge Creamery will have customers screaming for ice cream. With over 50 high-quality ice cream and novelties offerings in the Frozen department, there will be something for every sweet tooth.