Schnucks Supports Veterans’ Families with Folds of Honor "Round Up at the Register" | Schnucks

Schnucks Supports Veterans’ Families with Folds of Honor “Round Up at the Register”

NEWS RELEASES   /  5/22/2019

Schnucks Supports Veterans’ Families with Folds of Honor “Round Up at the Register”

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Schnucks Supports Veterans’ Families with Folds of Honor “Round Up at the Register”

Last year’s campaign raised $1.1 million and funded 220 college scholarships

ST. LOUIS, May 22, 2019 – For the second consecutive year, Schnuck Markets, Inc. and its customers will support the families of fallen and disabled service members through a “Round Up at the Register” campaign benefiting the Folds of Honor Foundation. The nonprofit honors the sacrifices of fallen and disabled military veterans by providing educational scholarships to their spouses and children. The effort is also being supported by Anheuser-Busch, Coca-Cola, and more than a dozen other vendor partners.

Starting today and continuing through Independence Day, Schnucks customers at all 117 of the company’s stores will be able to contribute to Folds of Honor at checkout, simply by rounding up their grocery purchases to the nearest dollar. Those customers who use self-checkouts and wish to donate may choose a $1, $3 or $5 “Scan and Give” option. One hundred percent of donations will benefit Folds of Honor. Last year’s effort raised $1.1 million, which funded 220 college scholarships for family members of fallen and disabled servicemen and women. In addition to customer donations, Schnucks, and several vendors made corporate donations as well.

“Last year, our customers overwhelmingly showed us how important it is to them to help the families of our veterans, and we’re proud to offer the campaign to support Folds of Honor again this year,” said Schnucks Chairman and CEO Todd Schnuck. “This is truly an example where just a few cents ultimately goes a long way in saying ‘thank you’ to servicemembers who paid the ultimate sacrifice, those injured in the line of duty and their families.”

Folds of Honor was established 12 years ago after Major Dan Rooney, a U.S. Air Force fighter pilot, saw the grieving family of a fallen U.S. Army Corporal meeting their loved one’s flag-draped coffin on an airport tarmac. The 501(c)(3) has awarded more than $130 million in scholarships to military spouses and children since 2007.

In addition to rounding up at Schnucks, baseball fans attending the May 22 St. Louis Cardinals game at Busch Stadium can support Folds of Honor by taking part in a special 50/50 drawing benefitting the nonprofit. The Cardinals are also offering fans special $9 tickets for games on Friday, May 24 and Sunday, May 26, with a portion of each specially-priced ticket benefiting Folds of Honor. To purchase tickets, or for more information, visit

Schnucks’ efforts for Folds of Honor also include several fundraising events over the six-week campaign. Among them:

  • June 2 – Folds of Honor executive and former American hostage in Iran, Rocky Sickmann, will speak at a special dinner at the Schnucks Cooking School at Schnucks Des Peres. Tickets are $85 per person, with the proceeds benefiting Folds of Honor.
  • June 13 & 27 – Radio Station New Country 92.3 FM will be visiting six different Schnucks locations and will be giving away 1,000 flags at each location.
  • June 29 – Schnucks will be hosting John Rich of Big and Rich. As a supporter of Folds of Honor, Rich donates 10 percent of sales of his Redneck Riviera Whiskey (available at select Schnucks stores) to the organization. More information to follow.

Customers can find information about these events and others that may be added by visiting the Folds of Honor page on the Schnucks home page.

About Schnucks

Founded in St. Louis in 1939, Schnuck Markets, Inc. is a third-generation, family-owned grocery and pharmacy retailer committed to nourishing people’s lives. Schnucks operates 117 stores, serving customers in Missouri, Illinois, Indiana, Wisconsin, and Iowa, and employs 14,500 teammates. According to Forbes’ 2018 rankings, Schnucks is the 168th largest privately-owned company in the United States and the 16th largest privately-owned grocer. Schnucks is committed to helping communities thrive and as a champion for reducing hunger, the company annually donates more than $13 million in food to pantries that help those in need. Follow Schnucks on Facebook: